After nearly 50yrs, the famous Watchtower sign in Brooklyn Heights will be officially replaced with the new 'Welcome' sign. The sign will adorn the top of Panorama, a new office and retail campus being developed by Columbia Heights Associates. Encompassing two city blocks, the 750,000-square-foot mixed-use campus will include five interconnected buildings and feature 20 outdoor terraces, collaborative workspaces, a retail plaza, a parking garage, and fitness center. A huge twist is that according to the developers, a Panorama flagship tenant will have the ability to replace the sign and use it as a major branding opportunity.